Efficient method of gathering data
Collect data by conducting telephone interviews and punching the responses.
Researchers select a representative sample of participants based on specific criteria or random selection.
A structured questionnaire with relevant and concise questions is created to gather necessary information, including multiple-choice and Likert scale items.
Trained interviewers conduct interviews with selected participants using a computer program for efficient survey management and data entry.
Interviewers enter respondent's responses directly into the system, ensuring data validation tests for quality control.
Survey data is analyzed using statistical tools and methods to identify patterns, frequencies, and draw meaningful conclusions.
Telephonic surveys are more expressive than email surveys, thus adding a personal touch and capturing more responses.