Online Research

IER Solutions

Online Research For

For Better Business

Online research is a research method that utilizes the internet to collect valuable information. It has replaced traditional pen-and-paper techniques and introduced various tools such as online surveys, polls, questionnaires, and focus groups. These methods enable businesses to conduct market research with minimal investment. Online research is used for product testing, audience targeting, database mining, and gauging customer satisfaction, among other purposes.

Online Focus Group

A method used for B2B, consumer, and political research. A moderator conducts a discussion with pre-selected participants representing a specific area of interest.

Online Interview

Similar to face-to-face interviews, conducted via SMS or Email. Can be synchronous (real-time) or asynchronous (not real-time), probing respondents' thoughts and feedback.

Social Network Analysis

Maps and measures flows and relationships between people, organizations, URLs, groups, or computers using graph theory, gaining acceptance due to social media's prevalence.

Online Text Analysis

Derives insights from online content, analyzing web pages, paragraphs, sentences, and documents using quantitative and qualitative techniques.